in
1899
at
the
Nihonbashi
Fish
Market.

When
the
market
was
devastated
by
the
Great
Kanto
Earthquake,
Yoshinoya
moved
to
the
new
Tsukiji
fish
market
in
1923,
where
Yoshinoya
maintains
a
ceremonial
"No.

1
Store"
to
this
day.[1]
Yoshinoya
triggered
a
discount
war
in
Japan
along with
other
chains
such as
McDonald's,
by
introducing
a
regular
gyudon
dish
for
280
yen,
or
around
US$2.

a
domestic
mad
cow
incident
critically
damaged
beef
bowl
sales.

In
late
2003,
Japan
suspended
imports of
American
beef
due to
a
BSE
incident
in
Washington,
cutting off
Yoshinoya's
main
source
of
short
plate
(fatty
beef)
that is
the
main
component
of
its
beef
bowl.

This
forced
Yoshinoya
to
terminate
gyudon
sales
in
Japan
(the
first
time
in
its
history)
on
February
11,
2004.

News
of
the
removal
of
this
item
from
Yoshinoya's
menu
caused
its
fans
and
non
fans
alike
to
queue
in
massive
lines
at
Yoshinoya
restaurants
all around
Japan
to taste
what
might
be
their
last
beef
bowl
for
a
long time.

Yoshinoya
then
switched
to
selling
butadon
(pork
don)
instead of
beef.

However,
Yoshinoya
restaurants
in
America
continue
to
sell
the
beef
bowl
using
American
short
plate,
and
restaurants
in
Japan
sold
a
"gyū
yakiniku
don"
(Yakiniku
style
beef
bowl).

Japan
agreed to
remove
the
restriction
on
importing
US
beef.

A
letter
to
customers
was
then
put up
in
restaurants
promising
that
the
beef
bowl
would
return
in a
couple
months
or
so.

However,
in
January
imports
stopped
again
because
inspectors
found
banned
cattle
parts
in a
veal
shipment
from
the
U.S.

In
June
2006,
however,
Japan
lifted
the
ban
on
imports,
and
on
July
31,
2006,
Yoshinoya
reposted
the
letter
promising
to
bring back
the
beef
bowl
in
about
two
months.

on
September
18,
2006,
Yoshinoya
brought
back
gyudon
for
one day
as
"gyudon
Easter"
(牛丼復活祭,
gyūdon
fukkatsusai?)
to
promote
the
"resurrection"
of
gyudon
on
October
1,
2006.

This
"resurrection",
however,
meant
that
gyudon
would
only
be
sold
the
first
five
days
of
the
month
in
October
and
November.

On
December
1,
2006,
they
began
selling
gyudon
every day,
albeit
at
limited
hours.

Yoshinoya
has
been
selling
variations
from
the
traditional
beef
bowl,
including
a
'beef
with
vegetables
bowl',
a
'teriyaki
chicken
bowl',
a
'shrimp
bowl',
and
barbecue
items.

Their
tempura
bowls
are
no longer
available.
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